Handi-Craft Company
  • 12-Sep-2017 to 11-Nov-2017 (CST)
  • Marketing
  • St. Louis, MO, USA
  • 40,000 - 50,000
  • Hourly
  • Full Time

Healthcare, Dental, 401k, In-House Position, 40 hours


General Description

The Handi-Craft Marketing Copywriter and Content Writer reports to the Online Marketing Manager. This role is responsible for creating and coordinating written content for websites, advertising, product packaging, videos and social media. This position will also assist the marketing team in marketing campaign development, SEO keyword research and email marketing.

 Responsibilities

  • Write clear, appealing copy for juvenile consumer packaged products, advertisements, articles, emails, and social media within the brand voice and tone
  • Collaborate with marketing team on marketing campaigns
  • Develop articles based on research or interviews as needed
  • Work with outside writers and experts to coordinate website articles
  • Edit and proofread copy from multiple outside resources
  • Use SEO principles and keyword research to create effective website articles
  • Some maintenance of brand presence, brand voice and customer interactions in social channels may also be required
  • Additional support to the marketing team including: implementing contests, giveaways, promotions, and some third-party content distribution tools

 Requirements

  • Proven experience as a copywriter with a recent portfolio of writing samples
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Working knowledge of SEO best practices and keyword research
  • Ability to prioritize and manage multiple projects and deadlines
  • Knowledge of promotional email campaign best practices a plus
  • Experience writing for juvenile brands a plus
  • BA in Journalism, Communications or Marketing (or related field experience)

 Skills Required

  • BA/BS in Marketing
  • Proficient in Microsoft Word, Excel and Outlook
  • Passionate and motivated by product brands
  • Dedicated
  • Experience with product packaging and printing a definite plus
  • Great communication skills
  • Creative and problem solver
  • Ability to work in a team
  • Ability to meet tight deadlines while working on multiple projects
Handi-Craft Company
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